From the Book - First edition.
Part one. Change your perspective: Transcend bullshit ; Seize your opportunity
part two. Change what you write: Move beyond fear ; Write short ; Front-load your writing ; Purge passive voice ; Replace jargon ; Eliminate weasel words ; Be direct ; Use numbers wisely ; Reveal structure
part three. Change how you write: Be paranoid early ; Think early ; Think first ; Plan purposefully ; Unleash creativity ; Find flow ; Collaborate without tears ; Embrace edits ; Edit effectively
part four. Change what you produce: Understand containers ; Email thoughtfully ; Master social media ; Promote intelligently ; Craft actionable reports ; Change the bullshit culture.