From the Book - First edition.
Prologue: a horse-sized syringe
(Priors) Does evidence change beliefs?
(Emotion) How we were persuaded to reach for the moon
(Incentives) should you scare people into action?
(Agency) How you obtain power by letting go
(Curiosity) What do people really want to know?
(State) What happens to minds under threat?
(Others, part I) Why do babies love iPhones?
(Others, part II) Is "unanimous" as reassuring as it sounds?
Appendix: the influential brain.
From the Book - First Picador edition.
Prologue: a horse-sized syringe
(Priors) Does evidence change beliefs?
(Emotion) How we were persuaded to reach for the moon
(Incentives) should you scare people into action?
(Agency) How you obtain power by letting go
(Curiosity) What do people really want to know?
(State) What happens to minds under threat?
(Others, part I) Why do babies love iPhones?
(Others, part II) Is "unanimous" as reassuring as it sounds?
Appendix: the influential brain.
